Expertise and a commitment to better support seniors
At RE/MAX, we believe that every stage of life deserves personalized, reassuring, and tailored support. That’s why, in partnership with UMANO-stratégies conseils and Visavie, we’ve launched the SENIOR'S REFLEX® Engaged program, an initiative designed to train real estate agents who specialize in supporting senior clients and their loved ones.
As the needs of seniors evolve rapidly, it is becoming essential to be able to rely on professionals who understand the realities of aging, life transitions, and the personal challenges that often accompany this clientele’s real estate projects.
Why did RE/MAX create this program?
Selling a senior’s home is often much more than just a real estate transaction. It is a significant milestone that may be linked to a change in lifestyle, a loss of independence, a move to a retirement community, or a family restructuring.
RE/MAX has therefore chosen to invest in specialized training to provide consumers with a network of agents who are better equipped to:
- understand the specific needs of seniors;
- offer a respectful, empathetic, and tailored approach;
- support families with professionalism and sensitivity;
- facilitate a major transition with complete confidence.
A recognized and rigorous training program with UMANO
The program is offered in collaboration with UMANO, a Quebec-based company recognized as a pioneer in training dedicated to serving older adults within organizations.
Known in particular for its SENIOR'S REFLEX® accreditation, UMANO has been supporting companies and professionals for several years who wish to adapt their practices to the realities of an aging population.
The certification is based on a rigorous and professional approach that enables participating brokers to develop real-world expertise in working with seniors.
To learn more about UMANO:
A partnership with Visavie
The program is also being developed in partnership with Visavie, a company specializing in finding private senior living facilities.
This collaboration provides participating brokers with a better understanding of the ecosystem of services for seniors and promotes a comprehensive approach to support.
To learn more about Visavie:
The SENIOR'S REFLEX® Engaged Seal: A Mark of Trust
RE/MAX agents who have successfully completed the program receive the SENIOR'S REFLEX® Engaged seal.
This seal attests to:
- recognized specialized training;
- a commitment to exemplary service quality;
- an approach tailored to a clientele that is sometimes more vulnerable;
- a high level of professionalism and attentiveness.
Certified agents may use this seal in their marketing materials, and it is also displayed on their agent profile on remax-quebec.com to help consumers easily identify professionals who have completed this specialized training.
A recognition… and a responsibility
Earning this certification implies a concrete commitment to clients.
Certified brokers recognize that this distinction represents a promise of service and directly contributes to the RE/MAX network’s image of trust and excellence.
Maintaining this recognition means providing compassionate, respectful, and professional support at every stage of the real estate journey for seniors and their families.
Find a RÉFLEXE AÎNÉ ® certified broker
Would you like to work with a professional trained to meet the specific needs of senior clients?
Look for the SENIOR'S REFLEX® Engaged seal on the profiles of participating brokers at remax-quebec.com.