History of RE/MAX 

The RE/MAX name is synonymous with excellence in real estate. Our brokers provide a premium level of service to their clients thanks to their standout experience and expertise.

A Global Brand 

Founded in March 1973 by Dave and Gail Liniger in Denver, Colorado, the RE/MAX name comes from the abbreviation of Real Estate MAXimum. RE/MAX is a network of independent and self-employed franchisees active in close to 110 countries and comprising more than 140,000 brokers.

From its beginnings, the RE/MAX network has grown exponentially. By offering a revolutionary business model, the network has attracted the most talented brokers. This innovative, sound, and powerful concept has completely transformed the real estate industry.

In 1978, the company adopted the hot air balloon as its official logo, a remarkable brand image symbolizing RE/MAX’s amazing ascension in the real estate sector. Still today, the RE/MAX hot air balloon is a strong and distinctive brand image!

To discover more about the history and meaning behind the hot air balloon, check out our RE/MAX Hot Air Balloon page.

A Quebec Network

Mr. Pierre Titley introduced RE/MAX to Quebec in 1981. As soon as the first office opened in May 1982, RE/MAX expanded rapidly, to such an extent that the brand is one of Quebec’s greatest corporate successes. This achievement is still today one of the most notable in the real estate industry!

Today, there are RE/MAX agencies present across the province. They bring together the industry’s most successful brokers focused on their clients’ interests. In Quebec, the RE/MAX network accounts for more than 30% of the province’s real estate brokers and has a 43% market share.

In addition to being a real estate leader, RE/MAX is involved in the community, notably as Opération Enfant Soleil’s primary partner from the time of its very first telethon in 1987.

Since then, RE/MAX has donated more than 27 million dollars in support of sick children.

For RE/MAX, Opération Enfant Soleil is more than philanthropy, it is our commitment to a cause that is dear to us.

Here are a few of the events that have marked the RE/MAX network’s rise to success across Quebec and the world:

History of RE/MAX Québec 


  • The RE/MAX brand takes off in Quebec and signs its first franchise.


  • In May 1982, a first group of brokers starts working under the RE/MAX name.


  • RE/MAX adopts its all-new hot air balloon logo: a symbol of freedom, independence, and ambition for brokers.


  • The network’s Quebec agencies becomes involved in supporting sick children and join the Opération Enfant Soleil organization. A win-win partnership for all.


  • RE/MAX Québec and its tax specialists bring in the Home Buyers’ Plan (HBP), revolutionizing the praxis.


  • The remax-quebec.com website is launched.


  • RE/MAX establishes the “Collège d’enseignement en immobilier” (C.E.I.), which opens its doors in Montreal.


  • A philanthropic feat never yet achieved: the network exceeds 1 million dollars in donations to a charitable organization, benefitting sick children.


  • A landmark year: the RE/MAX network celebrates its 25th anniversary.


  • RE/MAX sets a record by having over a million visitors log onto its website just in March, maintaining its advance over its nearest competitor with double the number of clicks each month.
  • RE/MAX launches a new virtual viewing tool on its website: video tours.
  • RE/MAX brings in the cash damming program providing a tax rebate for all self-employed workers with a mortgage.
  • RE/MAX innovates and launches “Bienvenue chez nous,” the first short programs in Quebec.
  • For Opération Enfant Soleil’s 20th anniversary, the RE/MAX network makes a 1.2-million-dollar donation during the telethon.


  • RE/MAX exclusively launches its unique seller and buyer protection program: Tranquilli-T.
  • RE/MAX ranks 26th among the 150 most admired companies by Quebecers, surpassing all its competitors!
  • RE/MAX makes a 1.25-million-dollar donation during the Opération Enfant Soleil telethon.


  • RE/MAX celebrates its 30th anniversary.
  • RE/MAX launches its iPhone and iPad app.
  • Once again, the public shows its appreciation of RE/MAX brokers by ranking RE/MAX 24th among the 150 most admired companies by Quebecers.


  • RE/MAX brokers have been proud partners of Opération Enfant Soleil for 25 years and have over this period donated 18 million dollars to support sick children!
  • The properties listed on remax.quebec.com are also available on global.remax.com… Providing global visibility to its Quebec customers.


  • RE/MAX brokers reach 20 million dollars in donations to Opération Enfant Soleil.
  • RE/MAX partners with a new spokesperson, famous stand-up comic André Sauvé.


  • RE/MAX launches a new program, Integri-T, which offers both sellers and buyers protection in the event of a hidden defect.


  • RE/MAX launches its online continued training platform for brokers: RE/MAX Au Sommet.
  • RE/MAX offers a completely new training program to its brokers, the RE/MAX Ascension training, which takes place over 12 days in collaboration with the Commission Scolaire des Affluents.
  • A whole new marketing campaign is launched with the slogan: We take care of everything.


  • The MAX plushy becomes a member of the RE/MAX network. This jovial stuffed toy delights little ones while contributing to Opération Enfant Soleil’s cause.


  • RE/MAX Québec introduces its RE/MAX Commercial program in addition to its award for RE/MAX Commercial affiliated brokers.
  • RE/MAX innovates and launches the KEY Program offering an array of discounts to the clients of RE/MAX brokers.
  • After a 32-year partnership with Opération Enfant Soleil, RE/MAX donates 1.2 million dollars to the organization, for an impressive total of more than 25 million dollars.
  • Following an extensive study on its brand image, RE/MAX offers an innovative tool to its brokers: the RE/MAX Experience, allowing clients to follow every step of their transaction and to understand their broker’s role in each.
  • RE/MAX welcomes a new family member: its mascot MAX!


  • RE/MAX launches its all-new blog under the brand name Mon Coin de vie. This state-of-the-art website featuring real estate-focused content is a treasure trove of advice, tips, and tricks from RE/MAX brokers to sellers, buyers, property owners as well as curious readers looking to learn more. 


  • RE/MAX celebrates 40 years of success in Quebec owing to its network of franchisees and brokers as well as being named “Region of the Year” by RE/MAX International in recognition of its world-leading market shares.

History of RE/MAX, LLC (International)


  • RE/MAX, LLC is founded in Denver, Colorado, by Dave Liniger


  • RE/MAX publishes the first edition of the “RE/MAX Times,” a quarterly journal now offered in more than 15 languages.


  • RE/MAX, LLC partners with the Children’s Miracle Network, helping sick children.


  • RE/MAX, LLC launches “RSN,” the RE/MAX Satellite Network, a satellite television network broadcasting informative programs and conferences as well as continued training.


  • RE/MAX, LLC launches its first website.


  • RE/MAX, LLC partners with the Breast Cancer Foundation as well as The Wildlife Experience, an institution working to protect animals and their habitats through education.


  • RE/MAX, LLC brings together the various training courses it offers to create the RE/MAX University providing training online, on DVD, on CD, on iPod and on “RSN,” its television network.


  • RE/MAX, LLC innovates in terms of technology by redesigning its website’s home page and by developing mobile platforms for its brokers.  


  • The RE/MAX Commercial website is launched to grow this very lucrative real estate branch.


  • RE/MAX, LLC marks 40 years of existence and wishes to bring together 10,000 brokers working worldwide during its International Convention in February.


  • RE/MAX, LLC revamps its brand image with new logos including a fully redesigned and streamlined hot air balloon, still a byword for excellence in real estate.  

For more information about RE/MAX, LLC, please visit their website.

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